In mobile apps, API design should be derived from UI design. As always, the experience of the user comes first - and that applies to API design.
For developers, Salesforce offers a rapid way to develop the back end of enterprise mobile apps, with custom APIs to drive the mobile apps. One of the main points concerned how iOS developers should understand the Salesforce platform, which is different from how it is marketed to Salesforce customers.
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Just signing up for an account gets you your first reward - a free pretzel.Įvan presented a talk this morning at the Renaissance conference for iOS developers that discussed how to design APIs for enterprise mobile apps and how iOS developers can make the best use of the Salesforce platform.
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The “My Pretzel Perks” mobile loyalty app is currently available for download at both the App Store and Google Play Store. In fact, as far as we know, we may actually be the only ones doing this.Ĭheck out the official Auntie Anne’s press release here. This immediate updating in-app is pretty rare. Based on what customers buy, the app can make unique offers that suit their tastes.Īlso, we just have to geek out for a moment: Notice the custom receipt message printing and the fact that the number of points printed on the receipt matches the numbers in the app, in realtime. But it also allows the company to strengthen its relationships with its customers beyond the counter.
The app works as a rewards system, delivering points for each visit and every dollar spent at Auntie Anne’s. to deliver the app - and now the app can be used in hundreds of Auntie Anne’s stores across the country. It all began 18 months ago when Qubop partnered with MICROS Systems, Inc. Qubob is proud to announce the rollout this week of the “My Pretzel Perks” mobile loyalty app we developed for beloved pretzel chain Auntie Anne’s.